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For decades, companies have been using direct mail to effectively reach prospects and customers. According to the Direct Marketing Association, over 50% of advertising expenditures now go into direct marketing. When you plan your next direct mail campaign, consider these practices aimed to help the environment:
Eliminate undeliverable mail by maintaining an updated mailing list. [...]
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An effective brochure can help transform business prospects into paying customers. Poorly designed pieces often get tossed. Or, worse, they leave prospects with a negative impression of your company. Here is a quartet of bloopers:
• Making your company name the front panel’s most prominent element. It’s much more effective to lead with an attention-grabbing headline [...]
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Many companies and organizations rely on a single perspective when it comes to staff-member reviews. Typically, that viewpoint is from the head of the employee’s department. But a process called “multirater” feedback has developed into an influential human-resources approach.
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