Browsing » September 2009

Developing a Really Successful Marketing Plan

If you are a business owner or company manager, you know how important a marketing plan is to the short- and long-term prosperity of your enterprise. Following are six time-tested steps toward developing a really successful marketing plan: Step 1) Describe your products and/or services in easy-to-understand terms. Include what sets you apart from your […]

Don’t Miss ‘Golden Opportunities’ When Customers and Prospects Inquire

“What a waste!” That exclamation is apropos of many small, medium and large companies that fail to follow up when customers and prospects inquire by telephone or e-mail. Here’s what happened when an East Coast research firm checked in anonymously with varied businesses across the country, making several thousand inquiries: • Nearly 80% of the […]

Direct Marketing Helps Retailer Increase Sales

CHALLENGE A specialty outdoor furniture and garden accessories store had been experiencing slow sales over the last few years. More recently, they experienced even larger sales declines and wanted to find a way to boost sales before the fall and winter, which are traditionally slower seasons for them. They had a good database of customer […]

The Green Trash Can

Recycling involves processing used materials into new products in order to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for “conventional” waste disposal, and lower greenhouse gas emissions as compared to virgin production. […]