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Don’t Miss ‘Golden Opportunities’ When Customers and Prospects Inquire

“What a waste!” That exclamation is apropos of many small, medium and large companies that fail to follow up when customers and prospects inquire by telephone or e-mail. Here’s what happened when an East Coast research firm checked in anonymously with varied businesses across the country, making several thousand inquiries: • Nearly 80% of the […]

Be Creative and Proactive About Making Positive First Impressions

When was the last time you and other key people in your enterprise focused on the vital factors that make an immediate impression on customers, prospects and potential employees? If it’s been a while, we suggest you zero in on these important areas: •    Your entryway and lobby. Are they clean and inviting? What does […]