Planet 3 Press Blog » Graphic Trends http://www.planet3press.com/blog Enjoy Green Tips, Graphic Trends and Marketing Tools with Planet 3 Press! Thu, 24 Sep 2009 22:32:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Better Brochures: Four Bloopers You Should Avoid http://www.planet3press.com/blog/2009/04/20/better-brochures-four-bloopers-you-should-avoid/ http://www.planet3press.com/blog/2009/04/20/better-brochures-four-bloopers-you-should-avoid/#comments Mon, 20 Apr 2009 19:20:49 +0000 planet3press http://www.planet3press.com/blog/?p=105 An effective brochure can help transform business prospects into paying customers. Poorly designed pieces often get tossed. Or, worse, they leave prospects with a negative impression of your company. Here is a quartet of bloopers:

•    Making your company name the front panel’s most prominent element. It’s much more effective to lead with an attention-grabbing headline and striking image.

•    Failing to address your prospect’s bottom line—namely, “What’s in it for me?” Clearly communicate product and/or service benefits.

•    Failing to issue a “call to action.” Especially if you’re touting a particular product or service, factor into your promotional piece incentives such as limited-time discounts and free trial offers.

•    Presenting a sloppy image. Insist on professional typesetting and graphic design. And proof the text with great care to ensure that it’s typo-free.

Here at Planet 3 Press, we know brochures—from initial concept to final printing. Count on us for all your marketing needs!

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