Browsing » Marketing Trends

Developing a Really Successful Marketing Plan

If you are a business owner or company manager, you know how important a marketing plan is to the short- and long-term prosperity of your enterprise. Following are six time-tested steps toward developing a really successful marketing plan: Step 1) Describe your products and/or services in easy-to-understand terms. Include what sets you apart from your […]

Direct Marketing Helps Retailer Increase Sales

CHALLENGE A specialty outdoor furniture and garden accessories store had been experiencing slow sales over the last few years. More recently, they experienced even larger sales declines and wanted to find a way to boost sales before the fall and winter, which are traditionally slower seasons for them. They had a good database of customer […]

How to Keep Web Visitors Coming Back for More

Your company has probably invested substantial time, energy and resources in developing its Website. Naturally, you want to inspire not only first-time hitters, but also repeat visitors. Consider this handful of simple strategies: 1) Change your site’s contents on a regular basis. How often? Every week, if possible. 2) Ensure that your site’s links relate […]

6 Steps Toward Developing a Really Successful Marketing Plan

If you are a business owner or company manager, you know how important a marketing plan is to the short- and long-term prosperity of your enterprise. Following are six time-tested steps toward developing a really successful marketing plan: 1) Describe your products and/or services in easy-to-understand terms. Include what sets you apart from your main […]