http://www.planet3press.com/blog Enjoy Green Tips, Graphic Trends and Marketing Tools with Planet 3 Press! Thu, 24 Sep 2009 22:32:53 +0000 http://backend.userland.com/rss092 en If you are a business owner or company manager, you know how important a marketing plan is to the short- and long-term prosperity of your enterprise. Following are six time-tested steps toward developing a really successful marketing plan: Step 1) Describe your products and/or services in easy-to-understand terms. Include what ... http://www.planet3press.com/blog/2009/09/24/developing-a-really-successful-marketing-plan/ “What a waste!” That exclamation is apropos of many small, medium and large companies that fail to follow up when customers and prospects inquire by telephone or e-mail. Here’s what happened when an East Coast research firm checked in anonymously with varied businesses across the country, making several thousand inquiries: ... http://www.planet3press.com/blog/2009/09/24/don%e2%80%99t-miss-%e2%80%98golden-opportunities%e2%80%99-when-customers-and-prospects-inquire/ CHALLENGE A specialty outdoor furniture and garden accessories store had been experiencing slow sales over the last few years. More recently, they experienced even larger sales declines and wanted to find a way to boost sales before the fall and winter, which are traditionally slower seasons for them. They had ... http://www.planet3press.com/blog/2009/09/23/targeted-direct-marketing-helps-retailer-increase-sales/ Recycling involves processing used materials into new products in order to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions ... http://www.planet3press.com/blog/2009/09/22/10-ways-to-green-your-mind-and-give-our-planet-a-future/ Planet 3 Press Certification # BV-COC-016475 FSC Certification Any product made of pulp or paper has the potential to be certified as long as the wood used in the product originates from FSC-certified sources. Wood is an important material for all paper manufacturers. The FSC certification system allows these professionals to know ... http://www.planet3press.com/blog/2009/07/20/planet-3-press-fsc-certification-bv-coc-016475/ Being human, we can easily become set in our habits and have a penchant towards shortcuts and laziness. It's these attributes that have helped us evolve and become more efficient in some ways; but are also our undoing in causing us to be incredibly wasteful in other aspects. Just as an ... http://www.planet3press.com/blog/2009/05/08/greening-your-family-with-less-stress/ [singlepic id=22 w=320 h=240 float=right]Your company has probably invested substantial time, energy and resources in developing its Website. Naturally, you want to inspire not only first-time hitters, but also repeat visitors. Consider this handful of simple strategies: 1) Change your site’s contents on a regular basis. How often? Every week, if ... http://www.planet3press.com/blog/2009/04/21/how-to-keep-web-visitors-coming-back-for-more/ [singlepic id=3 w=320 h=240 float=left] For decades, companies have been using direct mail to effectively reach prospects and customers. According to the Direct Marketing Association, over 50% of advertising expenditures now go into direct marketing. When you plan your next direct mail campaign, consider these practices aimed to help the environment: ... http://www.planet3press.com/blog/2009/04/21/good-mailing-practices-are-good-for-the-environment/ [singlepic id=21 w=240 h=320 float=left]When was the last time you and other key people in your enterprise focused on the vital factors that make an immediate impression on customers, prospects and potential employees? If it’s been a while, we suggest you zero in on these important areas: •    Your entryway and ... http://www.planet3press.com/blog/2009/04/20/be-creative-and-proactive-about-making-positive-first-impressions/ An effective brochure can help transform business prospects into paying customers. Poorly designed pieces often get tossed. Or, worse, they leave prospects with a negative impression of your company. Here is a quartet of bloopers: •    Making your company name the front panel’s most prominent element. It’s much more effective to ... http://www.planet3press.com/blog/2009/04/20/better-brochures-four-bloopers-you-should-avoid/