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Be Creative and Proactive About Making Positive First Impressions

When was the last time you and other key people in your enterprise focused on the vital factors that make an immediate impression on customers, prospects and potential employees? If it’s been a while, we suggest you zero in on these important areas: •    Your entryway and lobby. Are they clean and inviting? What does […]

Better Brochures: Four Bloopers You Should Avoid

An effective brochure can help transform business prospects into paying customers. Poorly designed pieces often get tossed. Or, worse, they leave prospects with a negative impression of your company. Here is a quartet of bloopers: •    Making your company name the front panel’s most prominent element. It’s much more effective to lead with an attention-grabbing […]