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Don’t Miss ‘Golden Opportunities’ When Customers and Prospects Inquire

“What a waste!” That exclamation is apropos of many small, medium and large companies that fail to follow up when customers and prospects inquire by telephone or e-mail. Here’s what happened when an East Coast research firm checked in anonymously with varied businesses across the country, making several thousand inquiries: • Nearly 80% of the […]

Direct Marketing Helps Retailer Increase Sales

CHALLENGE A specialty outdoor furniture and garden accessories store had been experiencing slow sales over the last few years. More recently, they experienced even larger sales declines and wanted to find a way to boost sales before the fall and winter, which are traditionally slower seasons for them. They had a good database of customer […]

Good Mailing Practices Are Good for the Environment

For decades, companies have been using direct mail to effectively reach prospects and customers. According to the Direct Marketing Association, over 50% of advertising expenditures now go into direct marketing. When you plan your next direct mail campaign, consider these practices aimed to help the environment: Eliminate undeliverable mail by maintaining an updated mailing list. […]